Magazine Case
Study
Study
“Home to many of the worlds celebrated magazines and websites, is committed to journalistic integrity, influential reporting and superior design. Each of our magazines features renowned editors, writers and photographers”
Some of their magazines include:
• W
• Style.com
• Glamour
• Allure
• Self
• Teen Vogue
• GQ
• Vogue
I am doing my magazine case study on Vogue. Vogue is a magazine that specialises in fashion and lifestyle. The cover models are usually young girls and young celebrity men; this catches the audiences’ attention. It will draw them in and will make them want to read the magazine, especially if their favorite celebrity is on the front cover as X Factor judge, Cheryl Cole's cover appearance boosted circulation to 240000 .Vogue is available in sixteen different countries including Australia, Brazil, Latin America, Korea, Japan, Russia, Spain, USA, UK, France, China, Germany, Greece, India, Portugal and Taiwan. Its main focus is to provide monthly updates on fashion and lifestyle advice. How are magazines produced?
All magazines follow a really simple process of production. The first step is having an editorial meeting at the beginning of each month, at this meeting the feature ideas are discussed with the features editor, fashion editor and design editor. Following the meeting a decision is made about who is going to be commissioned to be the writer, photographer and designer. Other processes include trying to decide how many pages will be needed “the advertising team decides how much space they will need to sell in order to make up the amount of income they are required to generate” If they don’t sell enough advertising they have to consider how they can reduce their costs, one way of doing this is to reduce the number of pages in the magazine.
The Keys roles of production:
• Editor who keeps an overview of running the magazine, responding to and producing ideas.
• Features editor who oversees the production of copy from writers, comes up with ideas for features and supports the writing team with knowledge and imagination.
• The writer comes up with ideas or runs with suggested ideas. E.g. investigative writer, news writer ect.
• The sub-editor checks copy for consistency, clarity, representation of facts. They are responsible for ensuring that the magazine is as intended and to a high standard.
• The art editor oversees all the artwork, style and design in the magazine.
• Art team/ Layout artists design the pages to include the copy.
• The production team organise and chase up the editorial and design departments for copy to meet deadlines for sending to the colour house.
How is Vogue distributed?
Each month, Vogue publishes a magazine addressing topics of fashion, life and design. It is sold monthly in shops all over the U.K., people can buy the magazine off the shelf at their own convience or they can visit the website and suscribe to it and have it delivered to their doorstep; “Subscribe to Vogue magazine today and receive a special offer of 10 issues for just £19.99 plus a FREE make-up gift from L'Occitane's new collection, Peony, RRP £43.50”, the magazine is trying to encourage more people to subscribe by offering the ‘extras’or you can even access previews on the website, as this image shows pages from the magazine can be looked at on the website.
Who is its target audience?
Vogue is most famous as a presenter of images of high fashion and high society but it also publishes writings on art, culture, politics, and ideas. It has also helped to enshrine the fashion model as celebrity, these are topics and subjects that middle class women would be interested in. The rough age range of the audience of Vogue is 19-50. The magazine has lots of designer clothes and perfumes advertised, including high fashion designers Gucci, Armani and Prada. This shows that the target audience is wealthy, middle class people because only middle class and wealthier people would be able to afford to buy these designer items. 79% of vogue readers say that advertising is very important. Advertising on the internet is more expensive as it is moving pictures; this is because moving images are more persuasive than still images. It also involves more work to create
What does the website look like?
The website was very accessible as when I typed ‘Vogue’ into ‘Google search engine’ the magazines website was the first website available, it also has other sites linked to it as google also added some links to the bottom of the page that are relevant to Vogue. It is also suitable for people with visual impairment because it has a feature which makes it available to be read out to them, this is good as it is available to a wider audience. The magazine sales dropped when the website was launched because most of the readers are high class and would prefer the hardcopy online instead, but overall there were more consumers. Therefore the website is available to anyone that has access to the internet, it contains different pages such as; news, spy, fashion news, trends, blogs, VogueTV, beauty, jewellery and magazine where you can preview the months issue. This demonstrates the main themes of the magazine are mainly revolved around beauty and fashion. It looks very high fashion and classy as the images are really contemporary and also sophisticated which makes it apparent that the target audience is wealthy, middle class women.People can read the magazine in print or on the internet. The amount of email subscribers is 98,000 and the amount of unique 1, 200,00.
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